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Carmaking is 100,000 rational decisions in search of one emotional decision.
Kumar Galhotra - COO Ford Motor Co.
Human beings are not rational animals. We make decisions with our hearts. We think that we're the Oval Office, but really, we're the Press Office i.e. we make decisions with our hearts and justify our actions later.
When you combine an understanding of our emotional biases with human creativity and AI, a whole new world of solutions can emerge.
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